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	<title>Comments on: Why online advertising is going to take a big fall</title>
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	<link>http://www.kumailht.com/blog/business/why-online-advertising-is-goining-to-take-a-big-fall/</link>
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		<title>By: Marketing Advertising Business</title>
		<link>http://www.kumailht.com/blog/business/why-online-advertising-is-goining-to-take-a-big-fall/#comment-1382</link>
		<dc:creator>Marketing Advertising Business</dc:creator>
		<pubDate>Fri, 25 Dec 2009 06:17:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.kumailht.com/blog/?p=275#comment-1382</guid>
		<description>People only ignore ads that are unrelated, why do you think Google does so well? It&#039;s because they target sites with similar keywords and ads show up in their search for the same keywords as the person is looking for. I in no way think that online ads will fail, not now and not anytime within the next 5 years. Honestly, I just think it&#039;s going to get a whole lot bigger.</description>
		<content:encoded><![CDATA[<p>People only ignore ads that are unrelated, why do you think Google does so well? It&#8217;s because they target sites with similar keywords and ads show up in their search for the same keywords as the person is looking for. I in no way think that online ads will fail, not now and not anytime within the next 5 years. Honestly, I just think it&#8217;s going to get a whole lot bigger.</p>
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		<title>By: kumailht</title>
		<link>http://www.kumailht.com/blog/business/why-online-advertising-is-goining-to-take-a-big-fall/#comment-261</link>
		<dc:creator>kumailht</dc:creator>
		<pubDate>Wed, 22 Oct 2008 10:26:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.kumailht.com/blog/?p=275#comment-261</guid>
		<description>@Adheaven

Hi, it is true that advertisers will continue to advertise as long as its a high traffic site and the people are clicking on the ads. In most countries adblock plus is very famous and people ignore ads, so this will lower the click rate. 

Even though I have ads on my blog, I would not let them effect content in any way. 

Thanks for commenting</description>
		<content:encoded><![CDATA[<p>@Adheaven</p>
<p>Hi, it is true that advertisers will continue to advertise as long as its a high traffic site and the people are clicking on the ads. In most countries adblock plus is very famous and people ignore ads, so this will lower the click rate. </p>
<p>Even though I have ads on my blog, I would not let them effect content in any way. </p>
<p>Thanks for commenting</p>
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		<title>By: Adheaven</title>
		<link>http://www.kumailht.com/blog/business/why-online-advertising-is-goining-to-take-a-big-fall/#comment-102</link>
		<dc:creator>Adheaven</dc:creator>
		<pubDate>Wed, 17 Sep 2008 16:50:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.kumailht.com/blog/?p=275#comment-102</guid>
		<description>I don&#039;t think online advertising will fail to sell. I once work on  digital company, working on revamping a website that is top 10 in Alexa region Indonesia. They made USD 100,000.00 a month (that&#039;s really huge for a country like Indonesia). All came from banner ads.

And when checking on Analytics, companies who advertise there got an increase of more than 100% visits than the previous month.

Saying banner ads won&#039;t sell is like saying television commercial won&#039;t sell. People has a lot of tv channels to choose from, yet advertisers still ripe the benefit of tv ads.

It&#039;s really funny you are saying these things while you have a banner ads in the top right corner. Don&#039;t you think you are making advertisers go away?</description>
		<content:encoded><![CDATA[<p>I don&#8217;t think online advertising will fail to sell. I once work on  digital company, working on revamping a website that is top 10 in Alexa region Indonesia. They made USD 100,000.00 a month (that&#8217;s really huge for a country like Indonesia). All came from banner ads.</p>
<p>And when checking on Analytics, companies who advertise there got an increase of more than 100% visits than the previous month.</p>
<p>Saying banner ads won&#8217;t sell is like saying television commercial won&#8217;t sell. People has a lot of tv channels to choose from, yet advertisers still ripe the benefit of tv ads.</p>
<p>It&#8217;s really funny you are saying these things while you have a banner ads in the top right corner. Don&#8217;t you think you are making advertisers go away?</p>
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		<title>By: Wardell</title>
		<link>http://www.kumailht.com/blog/business/why-online-advertising-is-goining-to-take-a-big-fall/#comment-97</link>
		<dc:creator>Wardell</dc:creator>
		<pubDate>Tue, 16 Sep 2008 20:25:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.kumailht.com/blog/?p=275#comment-97</guid>
		<description>The web advertising bubble may deflate a little but I don&#039;t think it will burst, not as long as there is an audience there.

Aside for having a large audience another reason I don&#039;t think it will burst is because web advertising has the benefit of more precise data associated with it, like Click Through Rates. 
Advertisers simply to to develop smarter, effective, and less annoying ways to advertise.</description>
		<content:encoded><![CDATA[<p>The web advertising bubble may deflate a little but I don&#8217;t think it will burst, not as long as there is an audience there.</p>
<p>Aside for having a large audience another reason I don&#8217;t think it will burst is because web advertising has the benefit of more precise data associated with it, like Click Through Rates.<br />
Advertisers simply to to develop smarter, effective, and less annoying ways to advertise.</p>
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		<title>By: Alex</title>
		<link>http://www.kumailht.com/blog/business/why-online-advertising-is-goining-to-take-a-big-fall/#comment-96</link>
		<dc:creator>Alex</dc:creator>
		<pubDate>Tue, 16 Sep 2008 18:57:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.kumailht.com/blog/?p=275#comment-96</guid>
		<description>People who use plugins like ad block are ridiculous.

When a site shows ads it&#039;s because that&#039;s the way they make money and can continue to give you the content you wish to see. If you cut the site&#039;s source of money, you also give them no incentive to continue to publish.

The idea that ads are the scourge of the earth is just wrong.

On another level, the PPC system for payment is flawed. No one visits a site to click on ads, but if they see an ad on a page the impression is still made in the same way traditional ads affected people in TV and magazines.

All ads should be CPM based with clicks as an added bonus. That&#039;s what it is - a prize when that 2 - 3% hit the ad.</description>
		<content:encoded><![CDATA[<p>People who use plugins like ad block are ridiculous.</p>
<p>When a site shows ads it&#8217;s because that&#8217;s the way they make money and can continue to give you the content you wish to see. If you cut the site&#8217;s source of money, you also give them no incentive to continue to publish.</p>
<p>The idea that ads are the scourge of the earth is just wrong.</p>
<p>On another level, the PPC system for payment is flawed. No one visits a site to click on ads, but if they see an ad on a page the impression is still made in the same way traditional ads affected people in TV and magazines.</p>
<p>All ads should be CPM based with clicks as an added bonus. That&#8217;s what it is &#8211; a prize when that 2 &#8211; 3% hit the ad.</p>
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		<title>By: kumailht</title>
		<link>http://www.kumailht.com/blog/business/why-online-advertising-is-goining-to-take-a-big-fall/#comment-95</link>
		<dc:creator>kumailht</dc:creator>
		<pubDate>Tue, 16 Sep 2008 16:41:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.kumailht.com/blog/?p=275#comment-95</guid>
		<description>Hey, Thanks for those comments:

@Rich @jin 
I agree very strongly here, at times dont mind clicking on ads on websites like psd tuts as they do not annoy me. they are very related and worth bookmarking. Plus they have attractive ads. 

@doctor
Excellent point, i showed all of my friends adblock plus its probably the best extension in the history of firefox. 
But on the other hand people who use firefox are more tech people, and they usually avoid ads. So installing adblock just makes life easier, it doesn&#039;t effect the clicks we do.</description>
		<content:encoded><![CDATA[<p>Hey, Thanks for those comments:</p>
<p>@Rich @jin<br />
I agree very strongly here, at times dont mind clicking on ads on websites like psd tuts as they do not annoy me. they are very related and worth bookmarking. Plus they have attractive ads. </p>
<p>@doctor<br />
Excellent point, i showed all of my friends adblock plus its probably the best extension in the history of firefox.<br />
But on the other hand people who use firefox are more tech people, and they usually avoid ads. So installing adblock just makes life easier, it doesn&#8217;t effect the clicks we do.</p>
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		<title>By: Doctor</title>
		<link>http://www.kumailht.com/blog/business/why-online-advertising-is-goining-to-take-a-big-fall/#comment-94</link>
		<dc:creator>Doctor</dc:creator>
		<pubDate>Tue, 16 Sep 2008 16:12:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.kumailht.com/blog/?p=275#comment-94</guid>
		<description>Nice article, but I&#039;m afraid you missed one thing: ad blocking software. Adblock for firefox is getting more and more popular, ab thus more and more people not only stop clicking ads, but they stop even seeing them (like me for example). Google ads are no exception, adblock can block them too.
I think that the online advertising market will still exist for some time in its current form, but in a few years it can shrink signifiantly. Or turn into some new idea ;)</description>
		<content:encoded><![CDATA[<p>Nice article, but I&#8217;m afraid you missed one thing: ad blocking software. Adblock for firefox is getting more and more popular, ab thus more and more people not only stop clicking ads, but they stop even seeing them (like me for example). Google ads are no exception, adblock can block them too.<br />
I think that the online advertising market will still exist for some time in its current form, but in a few years it can shrink signifiantly. Or turn into some new idea <img src='http://www.kumailht.com/blog/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
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		<title>By: Jin</title>
		<link>http://www.kumailht.com/blog/business/why-online-advertising-is-goining-to-take-a-big-fall/#comment-93</link>
		<dc:creator>Jin</dc:creator>
		<pubDate>Tue, 16 Sep 2008 15:19:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.kumailht.com/blog/?p=275#comment-93</guid>
		<description>To add what Rich said, quality content is the key.

Quality content draws returning, loyal readers. They&#039;re likely to support you by clicking on ads. Sites that depend on viral gimmick to generate huge traffic hits, will see the conversion rate very low. It&#039;s not always about  # of unique hits.</description>
		<content:encoded><![CDATA[<p>To add what Rich said, quality content is the key.</p>
<p>Quality content draws returning, loyal readers. They&#8217;re likely to support you by clicking on ads. Sites that depend on viral gimmick to generate huge traffic hits, will see the conversion rate very low. It&#8217;s not always about  # of unique hits.</p>
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		<title>By: Rich</title>
		<link>http://www.kumailht.com/blog/business/why-online-advertising-is-goining-to-take-a-big-fall/#comment-92</link>
		<dc:creator>Rich</dc:creator>
		<pubDate>Tue, 16 Sep 2008 15:09:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.kumailht.com/blog/?p=275#comment-92</guid>
		<description>Though this is very true, I don&#039;t think we will see a collapse in online advertising, just a lateral movement towards something new and less affiliated with spam.  So long as people are looking for a target market to sell their goods/services, they will venture to promote that product within that market share.

That being said, I do believe the effectiveness of 125x125 button ads and the thin horizontal banners are lacking, and advertisers must see the inefficiency, however I trust sites like www.psdtuts.com and if I see something interesting i will click through.  So maybe it is all about the trust you have for the site you are on.  In the example of psdtuts.com, they rely on return visitors like me, and so do their advertisers.  Since I trust psdtuts, I trust that they will not offer spam ads.  As such, they are still able to sellout their 125x125 ads monthly, and at a premium price!

Rich</description>
		<content:encoded><![CDATA[<p>Though this is very true, I don&#8217;t think we will see a collapse in online advertising, just a lateral movement towards something new and less affiliated with spam.  So long as people are looking for a target market to sell their goods/services, they will venture to promote that product within that market share.</p>
<p>That being said, I do believe the effectiveness of 125&#215;125 button ads and the thin horizontal banners are lacking, and advertisers must see the inefficiency, however I trust sites like <a href="http://www.psdtuts.com" rel="nofollow">http://www.psdtuts.com</a> and if I see something interesting i will click through.  So maybe it is all about the trust you have for the site you are on.  In the example of psdtuts.com, they rely on return visitors like me, and so do their advertisers.  Since I trust psdtuts, I trust that they will not offer spam ads.  As such, they are still able to sellout their 125&#215;125 ads monthly, and at a premium price!</p>
<p>Rich</p>
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		<title>By: sympozium &#187; Blog Archive &#187; Why online advertising is going to take a big fall</title>
		<link>http://www.kumailht.com/blog/business/why-online-advertising-is-goining-to-take-a-big-fall/#comment-91</link>
		<dc:creator>sympozium &#187; Blog Archive &#187; Why online advertising is going to take a big fall</dc:creator>
		<pubDate>Tue, 16 Sep 2008 14:56:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.kumailht.com/blog/?p=275#comment-91</guid>
		<description>[...] Hunaid, shares his thoughts about the future of online advertising. Small post but quite helpful to start brainstorming about [...]</description>
		<content:encoded><![CDATA[<p>[...] Hunaid, shares his thoughts about the future of online advertising. Small post but quite helpful to start brainstorming about [...]</p>
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