Advertising has been a major marketing tool online for years and publishers made millions out of it, not anymore. It is becoming harder than ever to advertise successfully, users ignore advertisements completely and avoid clicking on them.
Why do users ignore Advertisements
It is no surprise that users ignore advertisements completely.
I remember the time when i used to click on sponsored links a few years ago when i was new to technology, today i can confidently say that i have not clicked on an advertisement for over two years and even if i have it was probably a mistake and closed the site before it loaded. If it is only new users that follow ads, the advertising market will burst like a bubble as people get more technologically advanced.
As the users know how the websites show ads, they learn to ignore them.
The reason some users ignore ads:
They were subjected to spam in the past and have set the impression that all advertisements are spam and lead to no good. Most advertisements are annoying popups, videos, sound, flash etc.
At times the ads are legit and helpful but previous experiences take away the trust and thus users avoid clicking them.
Publishers are looking for other means of income
Most advertising companies will claim huge numbers of click rates, it is becoming increasingly harder to deliver that as people have stopped clicking on ads.
Too many publishers are showing ads and so the profit reduces and the incentive to show ads on their site is disappearing.
If you are lucky and have got a million unique visitors a month, you would probably be able to pay your hosting bills but that’s not what we are here for.
What can be done
Well, you tell me. What is the future of advertising, is it a bubble about to blast or there is so much to it that i have not taken into consideration.
I am not a data analyst but it seems as though Google is having problems within the last year which is probably why they want to expand their market with android and chrome. View data here
